Madden NFL, NCAA Football, NHL and NBA—all are excellent sports and they all make excellent video games. There's an underlying problem associated with all of them, though: It's all geared toward the male population.

For years there's always been a struggle for women's games to become as popular as the men's. Sports games, in particular, focus on the male domination of a game or match and create a live-like experience with the crack of a bat or the thud of a tackle.

The burning question is why haven't they made a leap forward yet? It isn't for economic reasons; it isn't because one sport trounces another. It's about the marketing and advertising of video games and who they're made for.

"Years ago it was a known fact that women just weren't as interested in video games as men, so marketing steered its attention towards being appealing for young males," said SpawnPoint Company, a website and company known for gaming.

Why is it that women's games haven't taken over or become an equal partner on the market? In today's society we tend to place blame on individuals without caring about who they are or what they are trying to accomplish. Society needs that quick fix to scold someone. In this case, women are to blame.

"It's been proven with statistical data that men are far more likely to justify the expense of purchasing a video game, or even multiple games. Women in general still see video games as toys that are not needed or just "extra" things that are nice once in a while, rather than feeling the need to purchase games as soon as they come out when they're hip and trendy. So women have the same opinion of video games that men have about shoes and clothing accessories," said SpawnPoint Company.

It may seem rather sexist to have an excess of male sports on video games, but studies have shown those are the people who are buying and playing the games. Generally, any marketing expert is going to try and appeal to their top selling audience, the people who constantly want to have the newest and latest golf, football, basketball or soccer game. Advertising will always be focused on those who bring the company the most money. That's just how today's society and business world works.

The hidden issues behind video games are the creators themselves. "Just because more women are getting involved in video games doesn't mean that the stigmas of the past have gone away. Those who design games now are often raised in a generation that grew up playing video games. The type of games they played were old-fashioned ones full of violence and geared towards teenage boys," said SpawnPoint Company.

It dates back to when these creators were first introduced to video games and sports games. The violence of sports or the "fun" that is sports was presented to them at a very young age and that's all they know. Creators grew up on hard-hitting, fast action, slam-dunking and hole-in-one type games. Is it any wonder they haven't tried to incorporate more women's games into the mix? These creators are just a product of their environment and because of that they have only been geared toward creating certain sports games that are appealing to their eyes.

Imagination is something that game creators and the people who buy their video games could use more of—stepping outside the box and getting curious as to how a women's sport could be equally as fun and enjoyable. To be honest, women's sports get just as gruesome and hard-hitting as men's. Society needs to take a step back and realize that women are just as capable, if not more capable, than men when it comes to sports and being competitive. We talk about equality in all aspects of life. Why not start with sports video games? All it takes is a fresh mind, new ideas and a creative imagination to get the ball rolling.