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Collegiate Readership Program looks to expand

Nik Nelson

Issue date: 10/3/07 Section: News
The Student Association may expand the Collegiate Readership Program (CRP) to cover the entire student population.
While no official discussion is on the Student Association's (SA) immediate agenda, USA Today account manager Jason Meyer presented the student government with options for expanding the reach of the CRP Wednesday.
"We'd really like to see this program grow. [RHAC President] Andrew [Caudill] thinks it's a great idea, and [Student Association President] Fred Ludwig thinks it's a great idea," Meyer said about expanding the CRP.
The Resident Hall Association presently sponsors the program, in which each dorm receives three daily publications during the school week. Access is currently limited to those living in residence halls, which constitutes roughly one-third of the student population. Students do not pay when they take the newspaper, but fees are included with the residence hall payment.
The USA Today designed the program to promote citizenship and civic involvement in young Americans. As part of the contract into the CRP, they are also responsible for delivering the two other newspapers, the La Crosse Tribune and the Wisconsin State Journal, which were selected by the University.
All publications are sold to the University at a discounted price. The University also only pays for papers that are taken by students, and the USA Today takes care of proper disposal of the leftovers.
Meyer described the program as a "no-lose situation."
UW-L is among 425 other colleges and high schools that take advantage of the program. Stevens Point and Superior are the two other UW-System schools enrolled in the program.
Many other campuses make the newspapers available to the all students. In these campus-wide programs, the USA Today provides "secure displays," where students swipe an identification card for access to any of the three papers that are available as part of the program. The ID cards' sole function is to limit access of the papers to students, but never charges students for the price of the newspaper.
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